Advertising
Ad Spend Halved, Revenue Doubled
Women's Fashion Brand
12.4%
ACOS
+118%
Revenue Growth
+41%
Conversion Rate
The Challenge
Heavy Discount Dependency And An ACOS Above 40% During Peak Seasons.
What We Did
- Split Campaigns Into Defence, Harvest And Scale Layers.
- Cut 60% Of Wasted Search Terms In The First Month.
- Aligned Creative With The Top Three Purchase Objections.
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